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YouTube Plans To Allow Shopping Ads On Videos

September 29, 2015: 12:00 AM EST
YouTube said it plans to introduce shopping ads on online videos that enable viewers to access retailers’ websites and purchase products displayed in the clips. At present, the Google-owned video-sharing site already lets advertisers display links to products within their videos; however, the new service will put ads on any video posted on the site. Video owners, however, need to opt in before the ads can be displayed.
Hiroko Tabuchi, "YouTube to Expand Shopping Links to More Videos", The New York Times , September 29, 2015, © The New York Times Company
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