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Whole Foods Invests In Instacart; Makes Startup Exclusive Delivery Provider

February 23, 2016: 12:00 AM EST
Whole Foods agreed to invest in delivery startup Instacart. Also, the companies signed a five-year delivery partnership deal, making Instacart the exclusive delivery service provider for Whole Foods’ perishables business. Instacart’s deal with Whole Foods provides the startup with improved stability and credibility; however, its other grocery partners could have issues with the deal.
Jason Del Rey, "Whole Foods to Invest in Instacart, Signs New Multi-Year Delivery Deal", Re/Code, February 23, 2016, © Vox Media, Inc.
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