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Whole Foods Buys Start-Up’s Checkout Technology For Smartphones, Tablets

February 11, 2014: 12:00 AM EST
Whole Foods has contracted with start-up payments company Square to install its smartphone and credit card readers at several stores. Whole Foods is the second national chain – following Starbucks – to sign a deal with Square. The checkout stands allow speedier payment processing using smartphones (with an app) and tablets at fresh sandwich and coffee stations, but not at the main registers. Whole Foods, seven of whose stores have the readers installed,  hopes that having several of the stands in its stores will not only speed up the checkout process, it will also attract new customers.
Greg Bensinger, "Square Lands Payments Deal With Whole Foods", The Wall Street Journal, February 11, 2014, © Dow Jones & Company
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