Walmart VP Wanda Young Says Retailers Should Shift From Print To Mobile Advertising

Walmart VP of media and digital marketing Wanda Young said retailers are expected to shift their advertising spend from print to mobile. During an interview with The Drum magazine after her presentation at the Mobile Marketing Association's London Forum on June 8, 2015, Young said this trend will be driven by customers' growing consumption of digital media content. According to Young, Walmart is cutting down on print-based advertising and expanding its digital media advertising, as it focuses its marketing toward millennial consumers.