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Wal-Mart Works More Closely With China's WeChat Mobile Social Network

July 28, 2016: 12:00 AM EST
Wal-Mart Stores Inc. is expanding its partnership with mobile social network WeChat in China as part of its efforts to attract more consumers into its stores. In July 2016, Wal-Mart started allowing shoppers to check out in more than 100 stores across the country using WeChat Pay mobile payment. Also, the retailer runs a loyalty program aimed at the followers of its WeChat account. Using its WeChat account, Wal-Mart launched a digital gift card feature, enabling local consumers to send virtual gift cards.
Frank Tong , "Wal-Mart offers new mobile cross-channel features for Chinese shoppers", Internet Retailer, July 28, 2016, © Vertical Web Media
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