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Wal-Mart Looks At Matching Online Prices To Grab Bigger Slice Of E-commerce Pie

October 30, 2014: 12:00 AM EST
Wal-Mart Stores Inc. is evaluating a program that would match online prices offered by rivals, such as Amazon.com Inc., for the coming 2014 holiday season. Likely to adversely affect the company's profits, the move aims to expand the retailer's share of the online market. Consumers are forecast to spend more than 44 percent of their holiday shopping budget on online purchases in 2014, compared with 31 percent in 2009, data from the National Retail Federation showed. For quite sometime, Wal-Mart has refused to match online prices; however, its failure to attract shoppers to its large supercenters prompted it to invest significantly in ecommerce and small-format stores. As part of these efforts, Wal-Mart introduced its online and mobile app Savings Catcher, which compares prices and refunds price differences between its offerings and those of its competitors.
Shelly Banjo, "Wal-Mart Weighs Matching Online Prices", Wall Street Journal, October 30, 2014, © Dow Jones & Company, Inc.
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