Wal-Mart Holds On To Market Share With Three Strategies

Wal-Mart adopted three strategies for protecting its share of the retail market from online retailers. Leveraging its “everyday low price” policy, the company added the Savings Catcher feature to its mobile app which enables customers to verify that the goods they bought are lowest priced at Wal-Mart. Also, the retailer offers unmatched convenience to consumers by combining ease of online shopping with local pickup option through its network of local stores. Wal-Mart’s mobile app has become one of the most popular in the retail segment, with consumer adoption driven by the app’s Savings Catcher feature to reach 22 million users as of June 2015.