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U.S. Retailers Expand Free Delivery Services During 2014 Holidays

January 2, 2015: 12:00 AM EST
Leading retailers in the United States expanded their free delivery services during the 2014 holiday season. Retailers' move to offer free delivery services benefited consumers, who increasingly view themselves entitled to free shipping; however, this trend saw retailers struggle to make a profit from their online operations. Online purchases with free delivery accounted for 68 percent of total sales by online retailers in the third quarterr of 2014, compared with 44 percent in the previous year, according to market research firm comScore. Amazon.com, for example, saved customers $2 billion in delivery fees during the holidays.
Deepa Seetharaman et al, "Free delivery creates holiday boon for U.S. consumers at high cost", Reuters, January 02, 2015, © Thomson Reuters
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