We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Unilever Tests High-Tech Direct-To-Consumer Marketing Scheme

August 23, 2017: 12:00 AM EST
Unilever’s Hellman’s mayo brand is working with the Quiqup on-demand delivery app and platform in a direct-to-consumer marketing test. Users will be able to choose a recipe, then have all of the ingredients delivered to their door within an hour. Hellman’s is betting that consumers will appreciate the free time provided by the service. Quiqup, a member of the Unilever Foundry’s network of start-ups, developed the concept that is targeted at Millennial shoppers in London who are likely to make “impulse purchases.” [Image Credit: © Quiqup ]
Jennifer Faull, "Unilever’s Hellmann’s to deliver ‘Impulse’ Groceries in First Direct-To-Consumer Tests", The Drum, August 23, 2017, © Carnyx Group Ltd
Domains
E-TAIL360
Companies
Themes
Digital Marketing
Technology
Geographies
Worldwide
EMEA
Europe
United Kingdom
Categories
Companies, Organizations
Consumers
Market News
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.