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Ulta Has Been Investing In Tech To Deliver Deeper Personalization

November 8, 2018: 12:00 AM EST
Beauty retailer Ulta Beauty is investing in personalization. It has invested in Iterate, a digital workflow company, and Spruce, an online booking platform. It has also acquired QM Scientific and GlamST, two companies to support its augmented reality and artificial intelligence efforts. Ulta said that it may acquire more companies but doesn’t see M&A as a big part of its strategy. As well as personalization, Ulta is also keen to increase the number of digitally native brands it sells, and it aims to better segment and target consumers. Its personalization plans will be supported by the 30 million members of loyalty program, who contribute 95 percent of its sales. [Image Credit: © Ulta Beauty, Inc.]
Allison Collins , "Ulta Beauty Makes First Acquisitions, Hones Personalization Experience", Women’s Wear Daily, November 08, 2018, © Penske Media Corporation
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