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UK Mobile Shoppers Rise As Fewer Use Computers To Buy Online

October 3, 2014: 12:00 AM EST

In the UK, the number of shoppers visiting leading online retail sites using their Android devices rose an average of 48 percent in the year ending June 2014, according to Nielsen. In contrast, the number of customers using their desktop and laptop computers to shop online dropped almost 20 percent. Retailer Groupon saw the biggest decline in number of users of desktop and laptop computers, recording about one-third fewer users compared with last year. Another retailer, John Lewis, saw a 20 percent drop, while its mobile user base rose 114 percent during the period.

Justin Neville-Rolfe, "Mobile Migration: Online Shopping Goes Mobile in the U.K.", Nielsen, October 03, 2014, © The Nielsen Company
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