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Twitter Tests New Message Feature Allowing Users To Buy Online

September 8, 2014: 12:00 AM EST
Twitter said it plans to start public testing of a “buy” button embedded in tweets or posts to let users of the micro-blogging site buy a product. During the initial phase, the proposed feature will be used to sell “limited-edition” or “time-sensitive” products like T-shirts and concert tickets. Eventually, however, the company hopes to turn the feature into a source of revenue. Twitter’s latest ecommerce move will not require buyers to send tweets with a special hashtag. Instead, after clicking the “buy” button, they will be prompted for their credit card and shipping information. Initial tests would include a limited number of Twitter users in the United States, with only 19 sellers participating.
Vindu Goel, "Twitter Begins Testing ‘Buy’ Button for Posts", The New York Times, September 08, 2014, © The New York Times Company
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