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Tom Ford Launches Online Retail Store

March 25, 2014: 12:00 AM EST
Fashion and cosmetics retailer Tom Ford launched its online store, allowing its loyal customers to buy products, such as the Shanghai Lily Private Blend perfume, directly from the manufacturer. Featuring the kind of photography the company has been known for, the online store includes a feature allowing shoppers to zoom in on products, such as eye shadows and blushes, making it easy to choose products. Also, by hovering their computer mice or cursors over some colors, shoppers can see sexy GIF, such as that of a woman biting her lip. The website also offers content, which includes news and updates about the company’s various brands.
Ruthie Friedlander , "Tom Ford Launches E-Commerce", Elle, March 25, 2014, © Hearst Communications, Inc
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