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Target Launches Beta Of Pinterest-Powered Online Store

December 9, 2013: 12:00 AM EST
Target launched the beta version of the website Target Awesome Shop, an ecommerce store powered by social networking site Pinterest. Developed by the in-house team Rapid Accelerated Development group, the website features Target products that are the most pinned items on the photo-sharing site and have the top reviews from Target.com. Target said the online store may expand to include other social networking sites in the future. Also, Target reported online traffic rose 70 percent in the first six weeks after Pinterest’s launch of the Rich Pins feature.
Sarah Perez , "Target Experiments With A Pinterest-Powered Online Storefront, Dubbed The “Awesome Shop”", Tech Crunch, December 09, 2013, © AOL Inc.
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