Study Reveals 6 Online Shopping Trends To Affect Ecommerce

Six online shopping trends are expected to influence ecommerce business practices, according to management consulting firm iVentures Consulting. Data from the latest edition of the report “eShopper Index” revealed these trends include personalization, inclusion of videos on product information pages, and content marketing. Also likely to affect online retailers' operations are the need to offer consumers significantly faster delivery options, mobile commerce, and integration of omnichannel platforms. Covering the period September to December 2014, the study aimed to provide an impartial analysis of the online buying experience and processes at each of the 111 online retail sites included in the report.