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Stores Offer Subscription Services And Recurring Shipments To Attract And Create Loyal Male Customers

October 11, 2018: 12:00 AM EST


Several DTC stores targeted at men have developed subscription and recurring delivery services that allow them to customize and update their preferences. True Sons, which delivers at-home hair dyeing products, lets users set delivery frequency, MeUndies, a $16 per month subscription plan for underwear, allows customers to skip a month whenever they want, and Frank & Oak’s monthly clothing subscription service, Style Plan, allows consumers to return free of charge all selected products for a ‘styling fee’.[Image Credit: © MODASUITE Inc.]
"How Brands Like Frank & Oak Create Recurring Subscription Services To Increase Convenience For Male Consumers", PSFK, October 11, 2018, © PSFK LLC
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