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Starbucks Partner With Journalist To Launch Digital Media Firm

March 4, 2015: 12:00 AM EST
Starbucks partnered with former The Washington Post journalist Rajiv Chandrasekaran to launch a social-impact media production company. According to the Columbia Journalism Review, the project will first focus on issues related to veterans and will be in a tie-up with the book “For Love of Country,” co-authored by Chandrasekaran and Starbucks CEO Howard Schultz. The book also focuses on concerns and issues affecting veterans.
Yuyu Chen, "Starbucks Is Brewing Up a Content-Led Media Company", Click Z, March 04, 2015, © Incisive Interactive Marketing LLC
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