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Southeast Asia Sees E-commerce Boom

February 6, 2014: 12:00 AM EST
Southeast Asia’s e-commerce segment grew strongly in 2013, driven by expansion moves by international and local startups seeking to promote their online retail platforms. Several factors make the region an attractive market for e-commerce companies: strong economic growth, growing middle and upper classes, abundance of young and technology-empowered consumers, and popularity of social media. Seeking to grab a piece of the action, investors poured more than $500 million into fledgling e-commerce companies in the region. While consumer-to-consumer operators currently dominate the market, business-to-consumer is the fastest-growing segment, with German company Rocket Internet leading the B2C trend with its Lazada and Zalora online stores. Other online retailers, such as Japan’s Rakuten and China’s Alibaba, are not too far behind.
Will Greene , "Southeast Asia E-Commerce Surge Boosts Region", Techonomy Exclusive , February 06, 2014, © Techonomy Media Inc
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