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South Korea's Dorco Joins The Online Subscription Razor Market In The UK

June 14, 2018: 12:00 AM EST

In recent years, the UK has witnessed a boom in the online subscription shaving market and Dorco, a 60-year-old South Korean brand, is one of the players that entered the scene along with brands like Dollar Shave Club, Cornerstone, Bic, and Gillette. Dorco set up its UK Commerce site in 2015, marking its first expansion into Europe. A household name in South Korea, Dorco aims to expand in the UK by highlighting its Korean heritage, friendly messaging and by offering blades and razors for both men and women. Its vertically integrated business model allows it to set competitive prices and control quality, and Dorco says it is open to collaboration with other brands in creating grooming accessory kits.[Image Credit: © Dorco Europe Ltd]

Charlotte Rogers , "Meet the South Korean brand taking on the UK subscription shaving market", Marketing Week, June 14, 2018, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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