We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

Some Smart Speaker Buyers Ready To Buy Personal Care And Beauty Products Via Voice-Technology Devices, Survey Shows

August 13, 2018: 12:00 AM EST

Among US smart speaker buyers, 39 percent said they are most receptive to shopping for personal care and wellness products using voice commerce, according to a Digitas survey in June 2018 by The Harris Poll. Results of the survey also revealed 38 percent of respondents are willing to buy beauty supplies using the platform. Also, 85 percent of respondents said that sometimes they bought the virtual assistant's most recommended product rather than the brand they initially wanted to buy.[Image Credit: © Photo by Rahul Chakraborty on Unsplash]
Jen King, "How Brand Loyalty Plays Out in Voice Commerce", eMarketer , August 13, 2018, © eMarketer Inc.
Domains
E-TAIL360
Companies
Themes
Channels
Digital Marketing
M-commerce
Technology
Geographies
Worldwide
North America
United States of America
Categories
Consumers
Consumers
Marketing & Advertising
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.