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Social Media Grabbing Bigger Piece Of Marketing Pie, Survey Reveals

August 2, 2018: 12:00 AM EST


According to Hanapin Marketing, the number of marketers spending over half of their budget on social campaigns increased 200 percent in the past year. Data from the survey showed 88 percent of marketers invest in Facebook, compared with 93 percent in the previous year. Also, Facebook has remained the top choice for advertisers, with 66 percent of respondents picking the social media platform over its rivals.[Image Credit: © Hanapin Marketing LLC]
Laurie Sullivan, "Even Search Marketers Investing 200% More In Social", MediaPost, August 02, 2018, © MediaPost Communications
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