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Snack Maker Associates Brand With Kindness In New Mobile Marketing Ploy

August 15, 2016: 12:00 AM EST
Kind Snacks is trying a new mobile marketing strategy that links "kindness" with a snack bar reward. The strategy allows Kind to reach more mobile users while putting the brand in a positive light. Consumers show their appreciation for family and friends by sending an ecard via Facebook, Twitter or email. The family member then enters an email address – or Twitter username or Facebook name – to claim a free Kind granola snack bar. Recipients can claim their reward within seconds and then participate themselves in the “pass it on” campaign. The gimmick is just one of a number of ways CPG marketers are boosting mobile engagement while getting the word out on their products.
Alex Samuely, "Kind Snacks Unpacks Brand Awareness Via Mobile-Driven Product Giveaway", Mobile Marketer, August 15, 2016, © Napean LLC
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