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Smartphones, Tablets Account For 31 Percent Of Web Traffic In North America, Study Shows

February 6, 2014: 12:00 AM EST
Internet browsing from smartphones and tablets increased 35 percent year over year from the fourth quarter of 2012 to the same quarter of 2013 to account for 31 percent of all web traffic, according to Walker Sands. Data from the marketing and PR firm’s Quarterly Mobile Traffic Report revealed 31.3 percent of global Internet traffic to North American web sites in the fourth quarter of 2013 came from smartphones and tablets. Also, about 51 percent of mobile traffic to web sites comes from organic search, an increase of 19 percent since the fourth quarter of 2012. About 33 percent of mobile traffic is generated by consumers keying in web addresses into their browsers, while approximately 10 percent comes from referrals other than search engines.
Amy Dusto, "Mobile devices account for nearly a third of web traffic", Internet Retailer, February 06, 2014, © Vertical Web Media
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