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Shopify Buys Virtual Marketing Tech Provider Kit CRM

April 13, 2016: 12:00 AM EST
Shopify Inc. said it has agreed to buy privately held Kit CRM Inc., a virtual marketing assistant technology firm. According to the cloud-based, multi-channel commerce platform, the acquisition will help Shopify focus more on the increasingly popular trend of “conversational commerce.” Established in 2013, Kit CRM works as a virtual marketing assistant for small businesses, helping entrepreneurs with their marketing tasks.
"Shopify To Acquire Kit CRM", Business Wire, April 13, 2016, © Business Wire
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