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Sexy Hair Adopts Powa Technologies' Mobile App For Cosmopolitan Ad

April 8, 2015: 12:00 AM EST
Professional hair care brand Sexy Hair partnered with mobile platform Powa Technologies to create a digital advertisement published in the May 2015 issue of the “Cosmopolitan” magazine. Using the PowaTag app, consumers can purchase Sexy Hair Spray & Play hairspray in seconds using their smartphones, by scanning the print ad. Readers can download the mobile application, which is designed to let them purchase a product from the magazine.
"Sexy Hair Partners with PowaTag to Become the FIRST Professional Beauty Company to Debut One-Touch Shopping in a Major US publication ", PRNewswire, April 08, 2015, © PR Newswire Association LLC
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