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Seventh Generation Halts In-House Online Sales Operations

February 3, 2015: 12:00 AM EST
Seventh Generation Inc. stopped selling on its website, deciding to focus instead on supporting retailers that sell its products. Turning its ecommerce attention to selling its Bobble line of water filtration products via WaterBobble.com, the company is now redirecting customers to online and offline retailers. Seventh Generation’s director of consumer engagement, Reid Greenberg, however, did not rule out resuming online sales in the future.
Tracy Maple , "Seventh Generation scrubs online shopping off its site", Internet Retailer, February 03, 2015, © Vertical Web Media
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