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Sephora, Macy's Add Instagram Stories To Social Marketing Tools

August 5, 2016: 12:00 AM EST
LVMH-owned beauty retailer Sephora and Macy's have joined other marketers that are using Instagram’s Stories feature as part of their social media marketing campaigns. Part of Instagram’s efforts to compete with rival social media platform Snapchat, the Stories feature allows users to record video and pictures. These videos and pictures appear as top updates of selected newsfeeds for only 24 hours.
Brielle Jaekel, "Sephora, Macy’s embrace Instagram Stories for easier accessibility than on Snapchat", Luxury Daily, August 05, 2016, © Napean LLC
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