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Sephora Is Using Personalization Tools To Enhance Customer Experience

July 23, 2018: 12:00 AM EST
Beauty retailer Sephora is focusing on personalization, using a range of tools across its channels, to meet growing consumer expectations for shopping experiences. These include the Virtual Artist try-on tool, applicable across various categories; the Beauty Insider Community, for followers of beauty trends to connect with others in real time; its mobile app and Store Companion tool, providing product recommendations and other useful information; guides for skincare and makeovers, including videos; and its new Skincare Advisor on Google Home, Sephora’s first voice tool, with which users can book in-store appointments, listen to beauty news and more. [Image Credit: © purplegillian from Pixabay.com]
Kristina Stewart, "5 ways Sephora creates a seamless customer experience", National Retail Federation, July 23, 2018, © National Retail Federation
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