Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Sephora, DFS Boost Asia Business By Adopting E-Commerce

April 13, 2016: 12:00 AM EST
Beauty and personal care company Sephora and travel retailer DFS have expanded their e-commerce operations in Asia, a market expected to generate $1.4 trillion in online revenue by 2020. After acquiring regional e-commerce company Luxola, Sephora has strengthened its overall business in South East Asia by building its online brand in the region. Speaking at the eTail Asia conference in Singapore, Sephora Digital chief operating officer Ronan Hurley said the strength of the company’s brand name has helped Sephora build its credibility in Asia. For its part, DFS has adopted an online-to-offline approach to e-commerce, according to the company’s vice president of e-travel retail.
"Sephora, DFS embrace e-commerce in Asia", Warc, April 13, 2016, © Warc
Domains
E-TAIL360
Companies
Markets
Themes
Channels
Digital Marketing
Geographies
Worldwide
Asia-Pacific
Australia
China
India
Japan
South Korea
Categories
Companies, Organizations
Market News
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.