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Sephora Adopts ShopStyle App To Let Consumers Buy Products They See On Snapchat

June 7, 2016: 12:00 AM EST
Beauty retailer Sephora has started allowing its Snapchat followers to buy products it features in live stories. By taking a screenshot and downloading the ShopStyle application, consumers can buy beauty products they like. With Snapchat not allowing marketers to include clickable shopping links in photos they upload, beauty marketers are creating ways to make money using the image-sharing website. PopSugar’s ShopStyle app is designed to help marketers monetize their Snapchat stories.
Alex Samuely , "Sephora uncaps new mobile revenue stream via shoppable Snapchats", Luxury Daily , June 07, 2016, © Napean LLC
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