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Search Marketers Have Nothing To Worry About Voice Technology's Implications

August 1, 2018: 12:00 AM EST
Despite the fast-growing popularity of voice-controlled devices, with 53 percent of chief marketing officers expected to invest in voice search in the coming year, according to Internet Retailing, search marketers do not have to worry about its impact on their platform. Voice-controlled devices may be a new channel for searching for information; however, the search marketing techniques that go with them are likely to be similar to those already put in place by successful marketers. With voice-controlled searches gaining more advanced capabilities than before, search marketers need to keep doing well instead of worrying about the new technology's impact on their business.[Image Credit: © CSTRSK from Pixabay]
Andy McCaul, "What does voice innovation mean for search marketing?", Marketing Tech News, August 01, 2018, © Marketing Tech News
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