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Safeway Adopts Online Standard To Enhance Access Of People With Visual Impairments To Its Online Store

December 13, 2013: 12:00 AM EST
Retailer Safeway Inc. said it has implemented an initiative aimed at making its online grocery shopping website more accessible and usable for shoppers with visual impairments. Resulting from collaboration between Safeway and several customers with visual impairments, the website enhancements are centered on the retailer’s adoption of the Web Content Accessibility Guidelines version 2.0 level AA as its accessibility standard. Promoted by the Web Accessibility Initiative of the World Wide Web Consortium, the WCAG 2.0 Guidelines are designed to enhance the access of people with visual impairments to online content.
"Safeway Announces Website Accessibility and Usability Enhancements to its Online Grocery Delivery Website Benefitting Shoppers with Visual Impairments", Safeway, December 13, 2013, © Safeway Inc.
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