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Retailers Transform The Physical Store On Their Way To Adaptive Retail

April 20, 2016: 12:00 AM EST
Retailers are changing the nature and features of their physical stores in order to combine the best of brick-and-mortar operations with multichannel business. Today’s store functions as a showroom, a distribution center, and a multichannel hub, simultaneously. Retailers seeking to implement adaptive retail need to implement the four-point strategy for multichannel success: they must understand their customer; evaluate their store base and distribution network; model the revenue and the cost side; and choose the migration and format strategy.
"Adaptive retail: Redefining the role of the store to improve competitiveness", Accenture Strategy, April 20, 2016, © Accenture Strategy
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