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Retailers Need To Adopt Omni-Presence To Succeed In India

May 15, 2016: 12:00 AM EST
Retailers in India need to do business on all retail channels and formats to succeed in the local market. Expanding worldwide, omni-presence as a retail concept is for retailers seeking to reach as many consumers as possible. In India, majority of local retailers were selling offline, online, and on mobile platforms in 2014–2015. During the past 5–7 years, local consumers have steadily moved from offline to online shopping. Successful retailers in the country already have a presence in more than one platform. Trendsutra Platform Services Pvt Ltd.’s Pepperfry.com launched its first offline store in Mumbai in December 2014, followed by another store in Bangalore in 2015.
Shabori Das, "Omni-Presence: A Key Strategy for Retailers to Succeed in India", Euromonitor International, May 15, 2016, © Euromonitor
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