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Report Ranks E-Retailers On Use Of Social Marketing Platforms

February 8, 2014: 12:00 AM EST
A new ranking of 872 e-retailers on the effectiveness of their social marketing strategies across seven social platforms – Facebook, YouTube, Twitter, Instagram, Pinterest, Google+, and Vine – puts fashion retailer Free People – owned by Urban Outfitters – at the top of the list. Vigorous use of, and consumer involvement in, the seven platforms earned the company the highest scores for brand awareness, social upstream traffic, website social lift, and social CRM. Other top-ranked e-tailers include Lancome Paris, Smashbox, LollyWollyDoodle.com, Plndr.com, Target.com, BourbonandBoots.com, ToysRUs.com, WWEShop.com and Modcloth.com.
"Social Commerce IQ Retail 2013", Report, 8th Bridge, February 08, 2014, © 8thBridge, Inc
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