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RB Partners With HookLogic To Expand Mobile E-Commerce Operations

June 24, 2016: 12:00 AM EST
Reckitt Benckiser partnered with e-commerce technology firm HookLogic to help expand the consumer goods company's mobile e-commerce capabilities. HookLogic lets brands place search, display, and product listing ads directly on e-commerce websites and in apps using a network of retailers that includes Sears, Costco, Walmart, and Target. In June 2016, HookLogic launched a tool for identifying sets of user actions. This attribution tool allows clients to measure results of their marketing across the network. Also, the company launched an e-commerce ad exchange designed to expand its programmatic ad serving capabilities. HookLogic also said it can help clients determine whether a keyword search brought an internet user who clicked on a product and whether the user ends up buying the item.
Allison Schiff , "CPG Giant Reckitt Benckiser Gets Serious About M-Commerce", AdExchanger, June 24, 2016, © AdExchanger.com
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