We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Purchase Data Help CPG Marketers Find Their Quarry

July 5, 2016: 12:00 AM EST
An increasing number of consumer packaged goods (CPG) marketers are relying on purchase-based advertising, as well as location tracking and other technologies, to more sharply target potential buyers. Purchase-based advertising is based on data derived from retail websites as well as from retail stores. As evidence of the pervasiveness of the technology, mobile ad firm 4Info reports that 99 percent of the campaigns it has managed for CPG clients use purchase information. 4Info gets the data – stripped of identifiable personal information – from Nielsen Catalina Solutions, which collects UPC-level information streams directly from participating grocery and drug stores every day. The data reflect purchase information from 90 million households. The information is sophisticated enough to allow advertisers to hone their message as well.
Kate Kaye, "Grocery Brands Flock to Ads Informed by Your Real-World Shopping", Advertising Age, July 05, 2016, © Crain Communications
Domains
E-TAIL360
Markets
Themes
Digital Marketing
M-commerce
Technology
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Consumers
Marketing & Advertising
Trends
Developed by Yuri Ingultsov Software Lab.