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Procter & Gamble Launches Tide Wash Club Subscription Service In Atlanta

July 19, 2016: 12:00 AM EST
Procter & Gamble Co. launched in Atlanta the Tide Wash Club, an online subscription service for the company’s Tide Pods laundry product. Part of the consumer goods company’s efforts to also focus on how consumers buy products, Tide Wash Club offers free shipping at regular intervals. Also, the company is testing in Chicago Tide Spin, a service that allows consumers to use a smartphone to order laundry products for pickup or delivery.
Sharon Terlep, "P&G Starts Online Subscription Service for Tide Pods", Wall Street Journal, July 19, 2016, © Dow Jones & Company, Inc.
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