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Political Unrest Boosts Sales Of Thailand's Online Retailers

January 31, 2014: 12:00 AM EST
During Thailand’s months of political turmoil, the country’s online retail market experienced strong sales growth, as more consumers opted to stay home instead of braving potential safety risks posed by widespread protests in the country’s capital. To deal with this inconvenience, and help promote their business at the same time, online retailer deployed motorcycles as a way of delivering products to shoppers. For example, Rakuten’s Tarad.com partnered with Alpha Performance Group to launch the Hotline Express Messenger Post, a motorcycle and hand delivery service that covers even addresses located inside protest areas. Its smaller rival, Pomelo, which sells high-street fashion products from Tokyo, Hong Kong, and Seoul, launched a motorcycle delivery service using Vespa scooters.
Saiyai Sakawee , "During the Bangkok Shutdown, motorcycle delivery is a major selling point for online shoppers", Tech in Asia, January 31, 2014, © Tech in Asia
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