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Personal Care Products Grab 11 Percent Share Of Brazil's Online Sales

September 17, 2015: 12:00 AM EST
Cosmetics, fragrances, and health products accounted for 11 percent of online purchases made by consumers in Brazil for the first half of 2015, according to market research firm E-bit. Data from the company’s WebShoppers report revealed online sales grew 16 percent during the period. Also, the average value of online purchases rose 13 percent, compared with the same period a year ago. Fewer people, however, shopped online, with the number of online shoppers dropping 7 percent to 17.6 million.
Deanna Utroske, "In Brazil, beauty and health purchases account for over 10% of ecommerce spending", Cosmetics Design, September 17, 2015, © William Reed Business Media SAS
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