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Online Sales Of Hair Care And Color Products Growing, Report Shows

August 25, 2016: 12:00 AM EST
Online sales of hair care and color products are growing, according to market research firm L2. Data from the report, “Hair Care & Color,” revealed e-commerce share of retail sales of haircare products grew 14 percent year on year. Lower-margin consumer brands are driving online sales, the company said.
Homa Zaryouni, "Why Hair Care Brands Should Work With E-Tailers", L2 Daily, August 25, 2016, © L2 Inc.
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