Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Online Retailers Let Shoppers Try Products First At Home For Free

October 27, 2015: 12:00 AM EST
Some online retailers have adopted the try-before-you-buy approach to selling their products. Designed to let customers test out products for free at home before deciding whether to want to pay for them, try-before-you-buy offers retailers many benefits. This fulfillment method helps attract new customers, creates an image of having better customer service, and does not come with a lot of business risks. Some of the online retailers using the method include Warby Parker, which sells eyeglasses; True&Co, which sells bras; and Rocksbox, a seller of jewelries.
David Moth, "Four online retailers that offer try-before-you-buy fulfillment", Econsultancy, October 27, 2015, © Limited
Business Models
Digital Marketing
Logistics & Fulfilment
North America
United States of America
Companies, Organizations
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.