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New Zealand’s Online Shoppers Are Addicted

July 7, 2015: 12:00 AM EST

The number of New Zealanders shopping online may not be growing as fast these days, but those who do shop online are “hooked,” Nielsen says. Half of all online shoppers in the country have purchased six or more items online, compared to only 38 percent five years ago. The most popular online purchases are flights and other travel-related services (e.g., hotels, car rentals). Overall, New Zealanders buy 18.2 million items online a year, totaling $4.6 billion, $1.6 billion of which is spent on overseas Web sites. The amount spent on overseas Web sites is estimated at $1.6 billion. Two-thirds of online shoppers have purchased from an overseas Web site in the last three months, up from 61 percent in 2014.
Tony Boyte, "The Big Business Of E-Commerce", Report, Nielsen, July 07, 2015, © The Nielsen Company
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