We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

New Technologies Are Boosting Online Beauty Sales, Sometimes Bringing Disruption

September 27, 2018: 12:00 AM EST
Key catalysts accelerating the growth of online beauty include increasing use of artificial intelligence, smaller beauty brands' adoption of direct-to-consumer marketing, and richer online content such as instructional video. Coty launched an AI-powered Fragrance Finder at the Boots website in the UK. It uses a 7-step questionnaire then suggests fragrance products to shoppers. Falling costs mean brands with $10-$15 million in sales can now offer DDTC experiences that compare well with major brands, leveling the playing field.  And richer and educational content is engaging consumers. CEO of beauty retailer FeelUnique, Joël Palix, says the growth of online video content accelerated the shift of beauty to digital channels Online has room to grow strongly. Euromonitor estimates that just 1 in 9 dollars US shoppers spend on beauty products is transacted online, substantially less than other categories. [Image Credit: © Coty Inc.]
Deborah Weinswig, "Beauty Is Finally Heading Online: Five Ways New Technologies Support The Growth Of Beauty E-Commerce", Forbes, September 27, 2018, © Forbes Media LLC
Domains
E-TAIL360
Companies
Themes
Channels
Customers
M-commerce
Technology
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Innovation & New Ideas
Innovations
Marketing & Advertising
Products & Brands
Trends
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2021 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.