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Mondelez Signals Importance Of E-Commerce To Its Growth Plans

November 28, 2016: 12:00 AM EST
The departure of chief media and e-commerce officer Bonin Bough has led to organizational changes that affect Mondelez’s e-commerce and marketing strategies. Jeff Jarrett will now head global e-commerce under chief growth officer Tim Cofer, who said the move demonstrates that e-commerce is “a key priority and growth pillar” and signals the company’s strong belief in the value of direct-to-consumer channels. The e-commerce team will have complete responsibility and accountability for its revenue, margin and operations. According to Cofer, the goal is to build an e-commerce snacks business worth $1 billion by 2020.
Jennifer Faull, "Mondelez Separates E-Commerce from Marketing Following Bonin Bough Exit", The Drum, November 28, 2016, © Carnyx Group Ltd
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