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Mobile Shopping For 2015 Holiday Season Jumps 59 Percent

January 8, 2016: 12:00 AM EST
Mobile shopping grew 59 percent to $12.7 billion during the holiday shopping season in the United States, according to Comscore Inc. Consumers using their smartphones and tablet computers spent significantly more than the $11.7 billion forecast by the market research firm. Discount deals and shipping options offered by online retailers made the growth possible, according to Comscore data. Mobile commerce accounted for 18 percent of total digital retail revenue during the holiday season, up from 13 percent in 2014.
Yashaswini Swamynathan, "Mobile shopping soars during holiday season : Comscore data", Reuters, January 08, 2016, © Thomson Reuters
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