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Mobile Grabs 35 Percent Of Online Advertising In 2015, Report Shows

April 22, 2016: 12:00 AM EST
Mobile advertising accounted for 35 percent of $59.6 billion in online advertising revenue in the United States, according to the Interactive Advertising Bureau. Data from the company’s Internet Advertising Revenue Report revealed mobile advertising revenue grew 66.1 percent to $20.68 billion in 2015, compared with $12.45 billion in 2014. Advertising on social media platforms grew 55.7 percent to $10.9 billion, compared with $7.0 billion in 2014, exceeding BIA/Kelsey’s 2011 forecast of $8.3 billion in revenue for 2015.
Tracy Maple, "U.S. mobile advertising grows 66% in 2015", Internet Retailer, April 22, 2016, © Vertical Web Media
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