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Mobile Becomes Most Important Shopping Platform For Consumers

November 20, 2015: 12:00 AM EST
For 53 percent of consumers, their mobile devices are the most important platform for doing research on products they plan to purchase, compared with 25 percent two years ago, according to global research and marketing technology firm xAd. Consumers who rely on their computers, however, dropped from 73 percent in 2013 to 36 percent in 2015. Data from xAd also revealed that, while at home, 33 percent of consumers do their browsing a week or more before actually buying. Outside their home, however, 42 percent of respondents who are using mobile to browse said they plan to make a purchase within the hour.
"How consumers shop on mobiles", Marketing Week, November 20, 2015, © Centaur Communications Ltd
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