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Mobile Apps That Promise Speed, Efficiency Are Changing The Café Business In China

August 14, 2018: 12:00 AM EST
A new wave of Chinese cafés is focusing less on the quality of the coffee and more on fast and efficient service in the morning. Start-up café chain Luckin, launched with $150 million in funding last November, now has 500 locations and is valued at $1 billion. It poses a major competitive threat to coffee giant Starbucks. Luckin was designed around the idea of speed and efficiency, strategically locating cafés where customers are most likely going to want a coffee fast – near offices – and promising a hot cup of coffee delivered within a half hour. Meanwhile Starbucks, feeling the pressure from rivals like Luckin, is ramping up its digital convenience for customers and will be launching a “new retail” partnership with Alibaba to offer online delivery.
Jessica Rapp, "Digital coffee", JWT Intelligence, August 14, 2018, © The J. Walter Thompson Company
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