We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Millennials Not Very Adventuresome When It Comes To Eating Out

June 5, 2017: 12:00 AM EST
According to new Harris Poll research, Millennials are extremely loyal to chain restaurants like Five Guys, Chick-fil-a, and Starbucks. The data are somewhat counter-intuitive because Millennials are known to favor experiences like travel over collecting “stuff.” But it turns out they also value convenience, affordable prices, and familiarity, which chain restaurants have in spades. It doesn’t hurt that chain eateries have taken to social media platforms to make ordering and picking up easier. Facebook and Instagram enable chains to engage with customers using mouth-watering pix of menu items, a phenomenon known as “food porn.” 
Nicole Spector, "Why Millennials Are Hooked on Chain Restaurants", NBC News, June 05, 2017, © NBCNews.com
Domains
E-TAIL360
Companies
Themes
M-commerce
Technology
Geographies
Worldwide
North America
United States of America
Categories
Consumers
Market News
Trends
Developed by Yuri Ingultsov Software Lab.